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Summary
Email is the most effective direct marketing tool of all time. It’s
easy, driven by data, interactive and provides measureable results.
So why isn’t everyone winning the email game? This workshop
focuses on helping you overcome challenges in your current email
marketing efforts with clear tactics and strategies to build customers
for life with compelling email programs.
Workshop Description
A thought provoking, interactive three hour workshop centered on
ten things every email marketer wants to know:
1. Why is Email the killer App?
2. What is Permission Email Marketing?
3. Where does email fit in your multi-channel marketing
strategy- Do you have an email process?
4. Email delivery options, in-house versus web based solutions:
The Good, Bad and Ugly.
5. Understanding Can-Spam regulations: (Why being a spammer
is bad for business and can cost you much more that fines).
6. Navigating email deliverability roadblocks: getting
mail into the inbox.
7. Seven ways to grow your in-house permission lists quickly.
8. Sure fire tactics to increase your conversion rates
by writing email that gets opened.
9. Best days to send out emails / Subject lines that get
opened.
10. Targeting, relevancy, and personalization: "Marketer
know thy customer."
11. Testing and optimizing your email messaging.
Bonus: Top Emerging Trends for Email in 2006
About Christopher Barnes
Bio
Christopher Barnes has 20 years experience in helping
corporations grow sales, retain clients, and improve profitability.
Currently, Mr. Barnes serves as a Director of Business Development
for Exact Target Email Solutions. Based in Indianapolis, Exact Target
was voted by Forester as the number one technology solution for
email marketing. Currently they have over 3700 clients and 350 agencies
under annual contract. Barnes also co-founded a successful six year
old Los Angeles interactive marketing agency where his clients benefited
by his expertise in developing and deploying integrated marketing
strategies. Mr. Barnes continually finds himself in the midst of
helping businesses understand and surmount their challenges in email
communications.
Mr. Barnes is a graduate of the University of Minnesota. In his
spare time, Mr. Barnes develops mentoring groups in the Los Angeles
area. Mr. Barnes also speaks at trade shows and business schools
by invitation on the subject of Interactive Marketing and Permission
Email Strategies.
Member of the following Association Boards:
DMASC- Direct Marketing Association of Southern California
APC- Association of Professional Consultants
VICNetwork- Venice Interactive Community
Scheduling Options
• Keynote Presentations
• Half-Day Seminar and Workshop
• Full-Day Seminar and Workshop
• "Working Lunch" Seminars (click
for details)
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